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Dynamics 365 — Customer Service & Sales
Microsoft Dynamics 365

Customer Service

A customer support and case management application that helps organizations deliver efficient, personalized, and consistent customer service across multiple channels.

What is It?

Microsoft Dynamics 365 Customer Service is a customer support and case management application that helps organizations deliver efficient, personalized, and consistent customer service across multiple channels. It enables support teams to manage customer inquiries, resolve issues faster, and improve customer satisfaction.

Key Objectives
1
Improve customer satisfaction and loyalty.
2
Provide omnichannel customer support.
3
Resolve customer issues efficiently.
4
Manage service requests and cases.
5
Enable self-service options for customers.
6
Increase agent productivity through automation and AI.
7
Track service performance and KPIs.
Benefits
Faster issue resolution
Improved customer experience
Higher customer retention
Better agent productivity
Omnichannel engagement
AI-powered assistance
Centralized case management
Real-time service analytics
Core Features
01Case Management

A case represents a customer issue, request, or complaint.

02Knowledge Management

Organizations can create a centralized knowledge base.

03Omnichannel Support

Support customers through multiple channels.

04Queue Management

Queues help organize and distribute work among agents.

05Service Level Agreements (SLAs)

SLAs help ensure timely responses and resolutions.

06Entitlement Management

Entitlements define the level of support customers receive.

07Customer Self-Service

Portals allow customers to submit and track cases, access knowledge resources, and resolve issues independently.

AIAI and Copilot Features
Copilot for Customer Service
Customer Service Workflow
Reporting and Analytics
Integration Capabilities

Dynamics 365 Customer Service integrates with:

Microsoft Teams
Microsoft Outlook
Power BI
Power Automate
Microsoft Copilot
Other Dynamics 365 applications
Third-party support systems and APIs

Who Can Learn It?

Dynamics 365 Customer Service is suited for:
  • Customer Support Executives
  • Service Desk Analysts
  • Help Desk Professionals
  • Customer Success Managers
  • CRM Consultants
  • Business Analysts
  • Dynamics 365 Functional Consultants
  • IT Support Professionals
  • Freshers interested in CRM careers
Career Opportunities
Dynamics 365 Customer Service Functional Consultant
CRM Consultant
Customer Support Manager
Service Operations Analyst
Dynamics 365 Administrator
Customer Success Specialist
Business Analyst
Solution Consultant
Dynamics 365 Customer Service — Curriculum

A structured path from Customer Service fundamentals through case management, omnichannel routing, knowledge management, automation, and AI-powered agent productivity.

1Introduction to Dynamics 365 Customer Service

Overview of Dynamics 365 CRM · Customer Service capabilities · Benefits and business scenarios · Licensing overview · Navigation and user interface

2Customer Service Fundamentals

Customer lifecycle · Customer service concepts · Service Level Agreements (SLAs) · Queues · Routing concepts · Case management overview

3Customer Records Management

Accounts · Contacts · Leads (overview) · Activities · Timeline · Customer insights overview

4Case Management

Creating cases · Case lifecycle · Case resolution · Case reassignment · Case merging · Parent and child cases · Escalation process

5Queue Management

Public and Private Queues · Queue items · Assigning work · Automatic routing · Queue management best practices

6Entitlements

Entitlement concepts · Creating entitlements · Terms and conditions · Remaining terms tracking · Entitlement templates

7Service Level Agreements (SLAs)

SLA creation · KPI configuration · Success criteria · Warning and failure actions · SLA tracking · Enhanced SLAs

8Knowledge Management

Knowledge articles · Article lifecycle · Categories · Templates · Publishing · Searching knowledge articles · Version management

9Omnichannel for Customer Service

Omnichannel overview · Live Chat · Digital messaging · Voice Channel overview · Workstreams · Agent experience

10Unified Routing

Routing concepts · Assignment rules · Classification rules · Skills-based routing · Capacity-based routing

11Customer Service Workspace

Workspace overview · Session management · Productivity tools · Smart assist · Inbox · Tabs and templates

12Email-to-Case Management

Email integration · Automatic case creation · Email templates · Queues and mailboxes · Automatic record creation rules

13Business Process Flows & Business Rules

Business Process Flows · Business Rules · Validation · Automation · Form customization (functional overview)

14Customer Voice Integration

Customer Voice overview · Creating surveys · Sending surveys · Survey responses · Reporting

15Dashboards & Reporting

Interactive dashboards · Charts · Views · Personal dashboards · System dashboards · Excel export · Power BI integration overview

16Security & Administration

Users · Teams · Business Units · Security Roles · Field Security · Auditing · Record sharing

17Productivity Features

Quick Create Forms · Templates · Email signatures · Notes · Attachments · Activities · Appointment scheduling

18Automation with Power Platform

Power Automate integration · Automated notifications · Approval flows · Power Apps overview · Copilot capabilities

19AI & Copilot in Customer Service

Copilot overview · AI-generated case summaries · Suggested responses · Knowledge suggestions · Productivity enhancements

20Integration Overview

Microsoft Teams integration · Outlook integration · SharePoint integration · Microsoft 365 integration · Third-party integration overview

21Practical Scenarios & Labs

End-to-end customer support process · Case creation to resolution · SLA monitoring · Queue management · Knowledge article creation · Customer communication

22Best Practices & Real-Time Project

Industry use cases · Implementation best practices · Customer support workflow · Project simulation · Interview preparation

Who Can Learn

Dynamics 365 Customer Service is suited for:
  • Customer Support Executives
  • Service Desk Analysts
  • Help Desk Professionals
  • Customer Success Managers
  • CRM Consultants
  • Business Analysts
  • Dynamics 365 Functional Consultants
  • IT Support Professionals
  • Freshers interested in CRM careers
Prerequisites
  • Basic understanding of Customer Service and CRM concepts
  • Familiarity with Microsoft 365 applications
  • No prior Dynamics 365 experience required
LevelDuration
Fundamentals16–20 Hours
Functional Training30–40 Hours
Advanced with Projects45–60 Hours
Corporate Training5–7 Days
Certification Preparation40–50 Hours
Manage customer inquiries, cases, knowledge articles, SLAs, and omnichannel interactions — with AI-powered Copilot capabilities and automation.
7 Core Features 8 Career Paths AI & Copilot
Microsoft Dynamics 365

D365 Sales

A Customer Relationship Management (CRM) application that helps organizations manage leads, customers, sales opportunities, quotations, orders, and customer interactions.

What is It?

Microsoft Dynamics 365 Sales is a Customer Relationship Management (CRM) application that helps organizations manage leads, customers, sales opportunities, quotations, orders, and customer interactions. It enables sales teams to increase productivity, improve customer engagement, and accelerate revenue growth through automation, analytics, and AI-driven insights.

Key Objectives
1
Manage the complete sales lifecycle from lead to customer.
2
Improve sales team productivity.
3
Track customer interactions and communication history.
4
Automate sales processes and workflows.
5
Forecast sales revenue accurately.
6
Enhance customer relationships.
7
Provide real-time reporting and analytics.
Benefits
Improved sales efficiency
Better customer relationship management
Increased revenue opportunities
Automated sales processes
Real-time visibility into pipeline performance
AI-driven sales insights
Seamless Microsoft ecosystem integration
Sales Process Flow
LeadA potential customer
AccountA company or organization
ContactIndividuals linked to accounts
OpportunityA potential sales deal
QuoteA formal price proposal
OrderCreated after quote acceptance
CRM ActivitiesTrack all customer interactions
Core Modules
Lead Management
Opportunity Management
Sales Forecasting
Product Catalog
Quotes, Orders & Invoices
Relationship Management
AI Capabilities (Sales Copilot)
Reporting and Dashboards
Integration Capabilities

D365 Sales integrates with:

Microsoft Outlook
Microsoft Teams
Microsoft Excel
Power BI
Power Automate
Dynamics 365 Finance & Operations
Third-party applications through APIs

Who Can Learn?

D365 Sales is suitable for business and technical professionals:
  • Sales Professionals
  • CRM Professionals
  • Business Analysts
  • Dynamics 365 Functional Consultants
  • Customer Relationship Managers
  • Marketing Professionals
  • Project Managers and Team Leads
  • IT Professionals
  • Developers
  • Freshers and Graduates
Microsoft Dynamics 365 Sales — Curriculum

A structured path from Dynamics 365 Sales fundamentals to advanced features, hands-on labs, automation, reporting, AI capabilities, and a complete end-to-end Lead-to-Cash implementation.

1Introduction to Dynamics 365 CRM

Overview of Microsoft Dynamics 365 · CRM Concepts and Business Benefits · Dynamics 365 Sales Overview · Licensing and Deployment Options · Navigation and User Interface · Security Concepts and Business Roles

2Sales Process Overview

Lead to Cash Process · Sales Lifecycle · Sales Pipeline Management · Sales Stages · Business Process Flows · Sales Best Practices

3Customer Management

Accounts · Contacts · Relationships · Hierarchies · Customer Insights · Data Management

4Lead Management

Creating Leads · Lead Qualification · Lead Scoring · Lead Assignment · Duplicate Detection · Lead Conversion

5Opportunity Management

Creating Opportunities · Opportunity Lifecycle · Sales Stages · Competitors · Stakeholders · Closing Opportunities

6Product Catalog Management

Units and Unit Groups · Product Families · Products · Price Lists · Discount Lists · Product Bundles

7Quotes, Orders & Invoices

Creating Quotes · Quote Revision · Quote Activation · Converting Quote to Order · Sales Orders · Invoice Creation · Order Fulfillment Process

8Sales Forecasting

Forecast Categories · Forecast Configuration · Sales Targets · Pipeline Forecasting · Territory Forecasts · Forecast Analysis

9Activities & Productivity

Phone Calls · Emails · Appointments · Tasks · Notes · Timeline · Activity Tracking

10Microsoft Outlook & Teams Integration

Outlook App · Email Tracking · Microsoft Teams Integration · Collaboration · Meeting Management · Document Sharing

11Sales Dashboard & Reporting

Personal Dashboards · System Dashboards · Charts · Views · Excel Export · Advanced Find · Basic Reporting

12Customer Relationship Management

Customer Timeline · Relationship Assistant · Sales Accelerator · Conversation Intelligence · Customer Engagement

13Security & Administration

Business Units · Users · Teams · Security Roles · Field Security · Record Ownership · Sharing Records

14Business Rules & Automation

Business Rules · Business Process Flows · Workflows (Classic) · Power Automate Integration · Email Notifications · Approval Processes

15AI Features in Dynamics 365 Sales

Microsoft Copilot for Sales · Opportunity Scoring · Predictive Forecasting · Relationship Analytics · Conversation Intelligence · AI-generated Email Assistance

16Data Management

Import Data · Export Data · Duplicate Detection · Data Mapping · Bulk Edit · Data Cleansing

17Integration

Microsoft 365 Integration · Excel Integration · SharePoint Integration · Microsoft Teams Integration · Power BI Integration · Power Apps Overview

18Mobile Application

Dynamics 365 Mobile App · Mobile Navigation · Offline Mode · Mobile Sales Activities · Mobile Dashboards

19Hands-on Practical Exercises

Create Customers · Create Leads · Qualify Leads · Create Opportunities · Manage Products · Generate Quotes · Convert to Orders · Create Invoices · Track Activities · Generate Reports

20Real-Time Business Scenarios

Lead Management Scenario · Customer Follow-up · Sales Pipeline Management · Quote to Cash Process · Opportunity Closure · Sales Performance Analysis

Who Can Learn

Dynamics 365 Sales is suited for:
  • Sales Executives
  • Sales Managers
  • CRM Administrators
  • Business Analysts
  • Functional Consultants
  • Customer Success Managers
  • Marketing Professionals
  • Freshers and Graduates
  • ERP/CRM Professionals
  • Microsoft Dynamics 365 Aspirants
Prerequisites
  • Basic understanding of Sales and CRM concepts
  • Familiarity with Microsoft 365 applications
  • No prior Dynamics 365 experience required
LevelDuration
Fundamentals16–20 Hours
Functional Training30–40 Hours
Advanced with Projects45–60 Hours
Corporate Training5–7 Days
Certification Preparation40–50 Hours
Career Roles After Learning D365 Sales
Dynamics 365 Sales Functional Consultant
CRM Consultant
Business Analyst
Sales Operations Analyst
Dynamics 365 Administrator
CRM Support Consultant
Power Platform Consultant
Dynamics 365 Solution Architect (with experience)
Summary

Dynamics 365 Sales is a powerful CRM solution that helps organizations manage the entire sales cycle—from lead generation and opportunity management to quotes, orders, and customer relationship tracking. With built-in automation, analytics, AI capabilities, and integration with Microsoft products, it enables sales teams to sell more effectively and improve customer satisfaction.

Manage the entire sales cycle — from lead generation and opportunity management to quotes, orders, and customer relationship tracking, powered by AI and automation.
8 Core Modules 14 Curriculum Topics 8 Career Roles